BRAND DEVELOPMENT / GUIDELINES / EVENT COLLATERAL
MXT
MXT create realistic, immersive and captivating virtual reality and mixed reality experiences for their clients for training, education and consultation purposes. When MXT rebranded early in 2021, they needed help to refine their ideas and to develop them into a cohesive, refreshed brand identity.
Refreshed and refocused
Together we developed and refined their concept logo, customising the letter forms and the positioning of the trigger points (the dots). Building on brand work from US based agency Grounded.World, I designed a brand toolkit and style guide for communications going forward.
“Steve makes it such an easy, enjoyable process, not least because he really knows what he's doing, meaning you can rely on his expertise, artistry and extraordinary attention to the finest of details. Heartily recommend Steve for all of your Marcomms, branding and document needs.”
TOBY PETTINGER, MXT VIA LINKEDIN
Marketing and event collateral
One of MXT's major projects involved creating a driving simulator to support driver training at National Highways. MXT demonstrated this technology at the Emergency Services Show late in 2021 with supporting banner stands and programme advertising. We also created a set of case study PDFs for five of MXT's key business areas.
FURTHER WORK EXAMPLES
Ladybird Logistics
Ladybird Logistics is a Ghanaian logistics company and the first globally to operate solely with female truck drivers.
Institute for Practitioners in Advertising
The Institute for Practitioners in Advertising (IPA) is the professional body for advertising, media and marketing agencies in the UK.
Unicorn Petroleum
Unicorn Petroleum has a growing retail network and is quickly establishing itself as a trusted leader in Ghana’s downstream oil sector.
What’s next for your business?
If your business could progress with a new logo, a new website or better print communications, please drop me a short email to introduce yourself and we can discuss how we can work together.
