WEBSITE DESIGN & BUILD
Ladybird Logistics
Ladybird Logistics is a Ghanaian logistics company and the first globally to operate solely with female truck drivers. Ladybird was founded to empower and equip women to venture into male dominated industries. I was fortunate to be asked to design and build their first website for launch in 2019.
Breaking down industry stereotypes
Ladybird are challenging the way things work in what is typically a very male dominated industry. We wanted to celebrate this with the design, without being too feminine. A set of complimentary colours were introduced to the page hero sections to add depth to the brand pink.
Visual links to the Ladybird logo
The branding was extended through the site with the use of elements of the logo icon. The Ladybird spots feature in isolation supporting pull-out quotes, and the use of two rounded corners creates distinctive image shapes with a visual link to the logo design.
FURTHER WORK EXAMPLES
Institute for Practitioners in Advertising
The Institute for Practitioners in Advertising (IPA) is the professional body for advertising, media and marketing agencies in the UK.
Unicorn Petroleum
Unicorn Petroleum has a growing retail network and is quickly establishing itself as a trusted leader in Ghana’s downstream oil sector.
Harmony Kauneushoitola
Harmony is a renowned beauty salon located in Oulu, Finland. I collaborated with Mike Greenlees on this project to redesign and build Harmony's website using Webflow, introducing numerous UI and UX enhancements.
What’s next for your business?
If your business could progress with a new logo, a new website or better print communications, please drop me a short email to introduce yourself and we can discuss how we can work together.
